Burford, ON (September 2010) - Home Hardware Stores Limited, through its Beauti-Tone Paint Division, today launched the Simon Chang Trend Colour Collection. These fresh, stylish and contemporary colours for the home officially launch the creative "all Canadian" partnership between celebrated fashion designer, Simon Chang, and paint manufacturer, Beauti-Tone.

The Simon Chang Trend Colour Collection combines Chang's passion for colour, fabric and pattern with Beauti-Tone's paint and home décor expertise. It offers an extensive selection of sophisticated and striking shades designed to complement any person's distinctive style and inspire Canadians to inject the kind of beauty and colour into their home that they revel in adding to their wardrobe.

"Fashion is all about expressing your style, and paint is no different," says Bev Bell, Creative Director, Beauti-Tone Paint and Home Products Division, Home Hardware Stores Limited. "In the right hands, both can reflect a wide range of attitudes, moods and tastes."

The Simon Chang Trend Colour Collection features five unique palettes - 50 colours that celebrate life to the fullest, from timeless, traditional neutrals to the trend-setting bold tones seen in boutiques from Paris to Milan. Each palette includes a unique ‘white' to create the perfect accent finishing touch.

"Each palette is very personal to me," says Simon Chang. "They are based on themes inspired by my own experiences and passions, from globetrotting here, there, and everywhere, to my love of the electric sights and sounds of rock and roll."

Simon Chang sees colour, with diversity that ranges from the whimsical to the classical, as the route to a fresh home environment. However, he also understands that one size does not fit all. "I don't like dictating a particular trend," says Simon Chang. "The Simon Chang Colour Collection offers innovative options that complement one's own distinctive style."

The Palettes (see attached for swatches):

GLOBAL WELCOMING
Inspired by Simon's world travels, this palette, with colours like Irish Spring, Greek Mosaic and Italian Marble, reflects a bold, cross-cultural mix of influences from the Caribbean Islands and South America to Europe and North Africa.

CLASSIC AWAKENING
Slip into something more neutral with dreamy, creamy tones for a timeless look of refinement and good taste. This palette evokes all the comforts of family and home, with classic shades and neutral tones like Raw Silk, Pink Organza, Purple Pasmina and White Wooly Crepe that are as elegant as they are enduring.

FASHION ESSENTIALS
Beauty is more than skin deep when the aesthetics of cosmetics meet the surface of walls. Influenced by the trend-setting tones of mascara, eye shadow and luscious rich lipstick in Simonised red, this palette, with colours like Brown Eyed Girl, Cream Complexion and Black Mascara gives a home's complexion a beautiful foundation.

COOL RUSH IN
Bring a modern, minimalist style to a living space with the colours of the mondo-condo concrete jungle. For simple, uncluttered rooms and spaces, network with these urban, architectural tones like Deep Space, Scream Green, Stainless Steal and Halogen Yellow for a look that pleases both the intellect and the eye.

ROCK & BOLD
Bridge the Jeaneration Gap with this palette for the young and the young-at-heart. Inspired by the colours and the colourful artists of the Rock and Roll Hall of Fame, this denim-themed collection, with colours like Crystal Blue Persuasion, Billie Jean, Blonde Ambition, and Greyful Dead, goes best with bold embellishments such as sequins, beads and studs.

The Simon Chang Collection of Beauti-Tone paints is available exclusively at Home Hardware, Home Building Centre and Home Hardware Building Centre locations across Canada.

For decorating ideas and information on Beauti-Tone paint visit Beauti-Tone under the Paint and Decor tab at http://www.beautitone.ca/.

Editors:
To arrange an interview with Bev Bell, please contact Judy Murdoch at judymurdoch@sympatico.ca or (905) 853-5744.

Beauti-Tone Paint and Home Products Division, part of Home Hardware Stores Limited, is headquartered in the town of Burford, in South Western Ontario. The division supplies a full range of paint products as well as a wide range of aerosol and cleaning products, including our most popular and highly regarded line of Natura products.

Beauti-Tone is the #1 Canadian owned and Canadian-made retail paint brand. Beauti-Tone is part of a family of both water based and solvent based formulations that includes Designer Series, Signature Series, Natura, Weather Shield, Wood Shield and Professional paint. Beauti-Tone has made top quality paints and home products since 1980 and, by providing expert help and designer results, has earned a reputation as Canada's Paint Experts. Beauti-Tone works to inspire Canadians to decorate, maintain and protect their homes by providing beautiful results through simple solutions. All Beauti-Tone products are manufactured in the town of Burford, Ontario, in one of the most modern paint manufacturing operations in North America

Home Hardware Stores Limited is Canada's largest independent hardware, lumber and building materials and furniture retailer with more than 1,070 stores across Canada, under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners. Dealers have access to 100,000 quality brand name and private label products and the company has annual retail sales of $4.85 billion. The cooperative was founded on January 1, 1964 by 122 independent hardware Dealers.

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For further information please contact:

Judy Murdoch
(905) 853-5744
judymurdoch@sympatico.ca