Burford, ON (May 10, 2010) - Home Hardware Stores Limited announced today an exciting new partnership between its Beauti-Tone Paint and Home Products Division and Style at Home magazine. The partnership, between Canada's Paint Experts and one of the country's leading home décor magazines, was created to showcase the powerful impact of paint on home décor projects and features nine distinctive Style at Home Collection colour palettes, created to complement everyone's personal style.
"Whether you're a professional designer, or just love surrounding yourself with fabulous décor, paint is every decorator's secret weapon," says Bev Bell, Creative Director, Beauti-Tone Paint and Home Products Division, Home Hardware Stores Limited. "The most important step when choosing a paint colour is finding a hue you love, then you can work with our paint and décor experts to choose the best colour combination to suit your space.
Working together with Beauti-Tone paint experts, the Style at Home design team created nine different palettes to suit distinct design personalities. Customers choose a pallet and use the colours throughout a room - no matter if it's on walls, trim or even a wooden side table. The colour palettes offer flexibility and choice to suit the imagination and tastes of every would-be designer.
"At Style at Home magazine, our editors rave about how a few coats of paint can revive, refresh and completely transform everything from an old wooden chair to a diminutive powder room to your entire house," says Erin McLaughlin, Editor-in-Chief, Style at Home. "Never underestimate the power of paint."
Beauti-Tone's new paint collection, created for Canadians by Style at Home's design editors, gives consumers the tools to bring a designer look to their home, whether their taste run traditional, modern, country, or eclectic.
The "Style at Home Collection" paint line is available at Home Hardware, Home Building Centre and Home Hardware Building Centre locations across Canada.
For decorating ideas and information on Beauti-Tone paint visit Beauti-Tone under the Paint and Decor tab at http://www.beautitone.ca.
Beauti-Tone Paint and Home Products Division, part of Home Hardware Stores Limited, is headquartered in the town of Burford, in South Western Ontario. The division supplies a full range of paint products as well as a wide range of aerosol and cleaning products, including our most popular and highly regarded line of Natura products.
Beauti-Tone is the #1Canadian owned and Canadian-made retail paint brand.Beauti-Tone is part of a family of both water based and solvent based formulations that includes Designer Series, Signature Series, Natura,Weather Shield, Wood Shield and Professional paint.Beauti-Tone has made top quality paints and home products since 1980 and, by providing expert help and designer results, has earned a reputation as Canada's Paint Experts.Beauti-Tone works to inspire Canadians to decorate, maintain and protect their homes by providing beautiful results through simple solutions. All Beauti-Tone products are manufactured in the town of Burford, Ontario, in one of the most modern paint manufacturing operations in North America
About Home Hardware Stores Limited
Home Hardware Stores Limited is Canada's largest independent hardware, lumber and building materials and furniture retailer with 1,070 stores across Canada, under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners.Dealers have access to 100,000 quality brand name and private label products and the company has annual retail sales of $4.85 billion. The cooperative was founded on January 1, 1964 by 122 independent hardware Dealers.
Style at Home brings an exciting and stylish voice to the world of home decorating. It's the primary choice for Canadians who are interested in living in style. The magazine offers readers advice on everything from design trends and decorating projects to renovation solutions and entertaining ideas. We inspire our readers with authoritative advice delivered in a friendly voice. More than just an ideas magazine, Style at Home offers its readers solutions. Our elegant photography and beautifully designed pages distinguish Style at Home as a must-have lifestyle magazine.
###
For more information please contact Judy Murdoch at (905) 853-5744 or judymurdoch@sympatico.ca




