"Every once in a while, a trend comes along that makes you completely rethink your decorating toolbox," says Bev Bell, Creative Director, Beauti-Tone Paint and Home Products Division, Home Hardware Stores Limited. "High gloss finishes on unexpected surfaces is a huge design trend that is not only beautiful and looks great in every home, but, if you know about RustCoat, is also completely affordable," says Bell. "Whatever way you use it, either by spraying or painting, RustCoat's lacquer-like finish means you end up with beautiful pieces you can use indoors or out, and you save yourself a designer bundle."
Beauti-Tone's RustCoat is available exclusively at Home Hardware stores across Canada in two unique formulations; alkyd, specially designed to restore and protect ferrous metal from corrosion; and latex, which is an anti-corrosive coating for metal, and also protects wood and concrete. Both are available in high-gloss or in a black or white matte finish. Alkyd can be tinted to any of Beauti-Tone's 3,500 shades. No matter the colour all offer excellent adhesion and protection.
"When many of us think about using a product like Rust Coat, we picture painting old metal garden furniture," says Bell. Our garages, basements and garden sheds are full of bits and pieces just waiting to have new life. "Truth be told, rejuvenating tired tables, not to mention chairs, plant stands and garden accents is a great way to reward ourselves for hanging onto dusty treasures," Bell says. But, RustCoat is not just for the aging. Brand new pieces that are okay can be sensational with a bold new lustrous colour.
With its ability to stick to almost anything, and last, RustCoat's uses are practically limitless. Here are Beauti-Tone's Ten Tips for using latex and/or alkyd RustCoat:
From Retire to Rejuvenate
With a simple stroke of the brush, metal indoor/outdoor furniture, railings, outdated brass or metal beds destined for a trip to the trash, make a quick u-turn, offering years of beauty and function.(Latex or Alkyd)
Shelving Savvy
Bring basic utilitarian grey steel shelving out of the basement or garage by jazzing it up with one of 3,500 fashionable Beauti-Tone colours. (Or, leave it in the garage and stop worrying about what the neighbours will think when you forget to close the door.) (Latex or Alkyd)
Art in Motion
Make a hand-me-down bike or trike a Wheel Wonder by personalizing with fun colours and whimsical designs. (Latex or Alkyd)
Light Bright
Transform dated brass chandeliers or utility metal lighting from blah to ahhh! A fresh coat of colour will bring out the designer in you. (Latex or Alkyd)
Pssst! Panache
Garage sales, flea markets, or recycle days can be a treasure trove for discarded ornate antique picture frames. Scoop up these finds and spray with a glossy Rust Coat finish. So gorgeous they'll look like a piece of art.(Latex)
Opportunity Knocking
Your steel entrance door will be dressed for success with a gorgeous new colour, enhanced by a gloss finish. Try Simonise from the Simon Chang Trend Colour Collection to bring a whole new meaning to "Lady in Red". (Latex or Alkyd)
Hue -potential
Inexpensive clay pots look amazing coated in a high gloss finish. Paint an array of colours from the Simon Chang Trend Colour Collection. Think of it as accessorizing your plants. (Latex)
Bench Mark
Park benches (your own of course), concrete planters and garden sculptures all take on new life with a fresh coat of colour. (Latex)
Trend Spotter
A hot new exterior trend is finishing urns in a high gloss. Get a jump on style and protect your wallet by updating and protecting the metal urns gracing your front door with the striking gloss finish of Rustcoat. (Latex or Alkyd)
Sitting Pretty
Traditionally Muskoka chairs are stained. Kick it up a notch by painting a great citrus colour in a high gloss finish. Juicy, delicious - the perfect spot to enjoy a summer cooler! (Latex)
With 3,500 great Beauti-Tone colours, including the funky and unexpected Kabota Orange, you'll be on the lookout to see what you can add new lustre to next.
To learn more about RustCoat, speak to a Canada's Paint Expert in the Beauti-Tone paint section in any Home Hardware, Home Building Centre and Home Hardware Building Centre location across Canada. Manufactured in Canada by Home Hardware, Beauti-Tone is sold exclusively at Home Hardware stores across the country. Beauti-Tone has earned a reputation for exceptional colours and top quality, delivering great value to Canadians for more than 30 years.
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To arrange an interview with Bev Bell, please contact Judy Murdoch at judymurdoch@sympatico.ca or (905) 853-5744.
Beauti-Tone Paint and Home Products Division, part of Home Hardware Stores Limited, is headquartered in the town of Burford, in South Western Ontario. The division supplies a full range of paint products as well as a wide range of aerosol and cleaning products, including our most popular and highly regarded line of Natura products.
Beauti-Tone is the #1 Canadian-owned and Canadian-made retail paint brand. Beauti-Tone is part of a family of both water based and solvent based formulations that includes Designer Series, Signature Series, Natura, Weather Shield, Wood Shield and Professional paint. Beauti-Tone has made top quality paints and home products since 1980 and, by providing expert help and designer results, has earned a reputation as Canada's Paint Experts. Beauti-Tone works to inspire Canadians to decorate, maintain and protect their homes by providing beautiful results through simple solutions. All Beauti-Tone products are manufactured in the town of Burford, Ontario, in one of the most modern paint manufacturing operations in North America.
About Home Hardware Stores Limited
100% Canadian owned and operated, Home Hardware Stores Limited has a presence in every Canadian province and territory and is the country's largest independent, Dealer-owned hardware, lumber, building materials and furniture cooperative. Founded on January 1, 1964 by 122 independent hardware Dealers, the cooperative now includes more than 1,080 stores, under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners, with annual collective retail sales of more than $5 billion. Home Hardware's independent Dealer-Owners, recognized by the North American Retail Hardware Association as Canada's best-trained Dealer group, have access to 100,000 quality brand name and private label products, a world-class distribution system and draw upon the power of Home Hardware's network to provide their local communities with top quality products and services at competitive prices.
For further information please contact:
Judy Murdoch
(905) 853-5744
judymurdoch@sympatico.ca
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