TORONTO, February 27, 2009 -- Toyota Canada and Home Hardware Stores Limited announced a new multi-year business relationship today, making Toyota the official vehicle of Home Hardware and Home Hardware the official home improvement retailer of Toyota. As a result of this new relationship, the companies both known for their quality, value and customer service levels will work together on marketing promotions in stores, at trade shows and in promotional materials.
Canadians will start to see cross-marketing promotions in Home Hardware stores, trade shows and in promotional materials at both the retail and commercial levels.Toyota vehicles will be on display at Home Hardware's Tough as Nails contractor shows to introduce Home's commercial customers to Toyota's line-up of ready-for-work trucks.
"As we enter 2009, and our two companies prepare to celebrate 45 years of business in Canada, we're pleased to work with Home Hardware to showcase Toyota vehicles to hard-working Canadians," noted Stephen Beatty, Managing Director of Toyota Canada Inc. "In neighbourhoods from coast to coast, Toyota dealers and Home Hardware dealers are very active in their communities and we intend to build on these thousands of local relationships to bring our brands to more Canadians."
"Canadians look to Home Hardware and Toyota for quality, value and superior customer service," said Jack Baillie, Director of Marketing, Home Hardware Stores Limited. "It's only natural for these two brands with common values to collaborate and we look forward to working together to explore new opportunities through our networks and dedication to corporate social responsibility, such as our shared commitment to Special Olympics Canada."
About Home Hardware
Home Hardware Stores Limited is Canada's largest independent hardware, lumber and building materials and furniture retailer with more than 1,000 stores across Canada, under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners. Dealers have access to 100,000 quality brand name and private label products and the company has annual retail sales of $4.85 billion. The cooperative was founded on January 1, 1964 by 122 independent hardware dealers.
About Toyota Canada
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus cars, SUVs and trucks, and Toyota industrial equipment. TCI's head office is in Scarborough, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver. TCI supports more than 300 Toyota, Lexus and Toyota Industrial Equipment dealers in Canada with services that include training, marketing and environmental and customer satisfaction initiatives. Toyota's Canadian operations include automotive assembly plants in Cambridge, ON (Toyota Corolla, Toyota Matrix, Lexus RX350) and Woodstock, ON (Toyota RAV4), which together employ more than 5,700 Canadians.
For further information, contact:
Dawn Soulis
Public Relations Manager
Toyota Canada Inc.
(416) 431-8333
media@toyota.ca
Rob Wallace
Public Relations & Promotional Events Manager
Home Hardware Stores Limited
(519) 664-4710
rob.wallace@homehardware.ca
