BeautiTone has now unveiled their Colour of the Year for 2025. Midnight Flora is a deep dramatic red purple that will transform your space with a touch of elegance and a hint of mystery. With the unveiling underway, we saw an opportunity to assist in captivating the mystery behind the colour and engage with the public. We connected with a local Toronto artist, KWEST, who built a beautifully designed sculpture with our Colour of the Year Midnight Flora as the foreground. Watch the video to see how KWEST took Midnight Flora to the next level at Nuite Blanche.
Seeking insight and inspiration from a variety of sources over the last 12 months, blending equal parts research and imagination, we arrived at this year’s trend palette concept of ‘fleeting moments of beauty’. When identifying trend colours, we’re not necessarily predicting top sellers - though that’s often happened - rather we’re distinguishing trends we see happening in the worlds of fashion, design, and culture that we believe will inevitably come to influence home decor.
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