BeautiTone Reveals ‘Rosewater’ as its 2027 Colour of the Year

Home Hardware’s BeautiTone signals a shift toward softer, warmer interiors with Rosewater

BURFORD, ON, Sept 9, 2026 – Home Hardware's BeautiTone, the country’s number one Canadian owned retail paint brand, has named ‘Rosewater’ (TR27-2-1) its 2027 Colour of the Year. The soft, radiant pink balances comfort with sophistication, offering a fresh take on creating calm, lived-in spaces.

‘Rosewater’ marks a shift from the deeper, moodier hues of recent years, including 2026 Colour of the Year Muse, an earthy green, and 2025's Midnight Flora, a dramatic red purple. For 2027, BeautiTone's colour experts are seeing a move toward softer hues that bring a sense of warmth and optimism into the home.

‘Rosewater’ and the full Echoes of Earth palette are available exclusively at Home Hardware, Home Building Centre and Home Hardware Building Centre locations across Canada, and are available across BeautiTone's Designer, Pure, Signature, and Pro300 paint lines.

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About BeautiTone Paint and Home Products Division

Headquartered in Burford, Ontario, Home Hardware Stores Limited’s BeautiTone and Home Products Division is one of the most modern paint manufacturing facilities in North America. The BeautiTone and Home Products Division distributes a full range of private label products, including BeautiTone paints, stains, and a wide range of aerosol products. Proudly made in Canada (with domestic and import materials) in Burford, Ontario, BeautiTone is exclusively sold at Home Hardware, Home Building Centre, and Home Hardware Building Centre stores across Canada. BeautiTone produces top-quality paint and home products made available in its Designer, Pure, Signature, Wood-Shield, and PRO series since 1980. More information about BeautiTone is available at beautitone.ca.

About Home Hardware Stores Limited

Founded over 60 years ago in St. Jacobs, Ontario, Home Hardware Stores Limited is proudly Canadian and the country's largest Dealer-owned and operated home improvement retailer with nearly 1,000 stores serving communities across the country. The Home Hardware Dealer network improves life at home by providing superior home improvement retail experiences through helpful advice and a deep understanding of the communities they serve. Home Hardware Stores Limited is designated as one of Canada's Best Managed Companies and recognized as one of Canada's Best Employers. More information about the company is available at homehardware.ca.