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Home Hardware Stores Limited Named Official Sponsor of the 2025 Blue Jays Central Studio


ST. JACOBS, ONTARIO – March 27, 2025 Home Hardware Stores Limited, Canada’s largest Dealer-owned home improvement retailer, is proud to announce its title sponsorship of the 2025 Blue Jays Central Studio, strengthening its long-standing partnership with the Toronto Blue Jays™.

Previously known as the Budweiser Studio, the newly branded Home Hardware Studio will serve as the hub for Blue Jays coverage, both in-stadium at the Rogers Centre during home games and at the Rogers Studio for away games. Throughout the 2025 season, the Home Hardware brand will be prominently featured across all 158 games, including live game broadcasts and in-game hits from the 8th inning.

In 2024, Home Hardware introduced the BeautiTone Balcony at Rogers Centre. Located on the 100 level directly above the BeautiTone Marquee Sign in left field, the BeautiTone Balcony features two tiers of standing room and a reserved group space for up to 40 guests. Overlooking the home bullpen with unobstructed left field views, fans are front row to the action.

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"As a genuinely Canadian company, it’s an honour to enhance our partnership with the most prominent team in Canadian baseball to give fans trusted expert analysis and game highlights they can count on," said Robert Allan, Director, Paid Media Marketing, Home Hardware Stores Limited.


“We're thrilled to have Home Hardware's presence on the Blue Jays sports desk both before and after games, making a lasting impression on Home Hardware team members, our valued Dealer network and baseball fans across the country.”


Viewers can see the newly updated studio space at the Blue Jays’ home opener and throughout the 2025 season.

About Home Hardware Stores Limited

Founded 60 years ago in St. Jacobs, Ontario, Home Hardware Stores Limited is proudly Canadian and the country’s largest Dealer-owned and operated home improvement retailer with more than 1,000 stores operating under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners. The Home Hardware Dealer network improves life at home by providing superior home improvement retail experiences through helpful advice and a deep understanding of the communities they serve. Home Hardware Stores Limited is designated as one of Canada's Best Managed Companies and recognized as one of Canada's Best Employers. More information about the company is available at homehardware.ca.

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For more information, please contact: [email protected]

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