Marketing to Homeowners
Home Hardware has one of the most comprehensive national advertising and marketing programs in the industry, anchored by an up-to-52-week flyer program. Research shows that this printed material is among the most read and instantly recognized of all the flyers on the market - and not just among those in the home improvement industry.
Large and highly popular catalogues are produced annually for each Home banner. And our year-round TV advertising campaign scores very high in terms of recognition, memorability and effectiveness.
The Home Hardware website (homehardware.ca) has been completely revamped and expanded. There's now an online search that lets customers browse through all 60,000 items in the Home Distribution Centres. That adds extraordinary depth to the inventory at every Home location.
Customers who register at homehardware.ca get the added benefit of regular emails, customized from their local Home Owner, containing special offers, weekly eflyers and much more.
Home Hardware is an active partner with Aeroplan in their industry-leading customer loyalty program. The program allows customers to redeem their Aeroplan Miles for valuable Home Gift Cards.