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green peace colour of the year

Green Peace - Beauti-Tone's 2018 Colour of the Year

Burford, ON, September 25, 2017 - BeautGreen Peace - Beauti-Tone's 2018 Colour of the Year i-Tone, a division of Home Hardware Stores Limited, has announced its 2018 colour-of-the-year, the very soul nurturing, energy fortifying Green Peace, from the Simon Chang, Model Home ‘Trend Colour Collection'. "For Beauti-Tone, the colour-of-the-year is not something we choose," says Bev Bell, Creative Director, Beauti-Tone Paint and Home Products Division, Home Hardware Stores Limited. "Rather it, like all meaningful colour, evolves from what is happening in our lives and in the lives around us." Right now, whether it is 
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 within our own walls or in the bigger world, many of us are craving simple calm. "Green Peace is a soothing balancing colour with strong energy. When used in a room, people entering develop a sense of ease and peace," adds Bell. "It quiets the noise and intensity of life and creates a gentle, nurturing space in which to replenish, restore and renew."

Green Peace - Beauti-Tone's 2018 Colour of the Year
A colour strongly rooted in nature, Green Peace is an interesting blend of an earthy camouflage green and a soft botanical green. "As humans, we crave nature. It is there that we slow down, feel connection-become stronger," says Bell. However, since we can't always get outside, the solution is to bring aspects of nature into our home to improve our well-being, productivity and creativity.

"This is a colour that absolutely blossoms in bigger doses. "When I first saw it on a page I thought it was a pretty colour. Then when I put it on a wall I said, My God, it's beautiful," she says. So enamored was she that she painted her guestroom Green Peace. "Everyone tells me they sleep better in that room. So if you make that choice, be prepared for your guests to stay!"

"Could this be THE new neutral? "Green Peace is an intriguing colour that can be a grounding and elegant neutral or it can make a confident statement," says Bell. "Like nature, it is perfect harmony."

      
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Green Peace - a harmonizing accent wall

For beautiful colour combinations for your home, look no further than these luscious trios from the Simon Chang, Model Home ‘Trend Colour Collection'.

   
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Beauti-Tone is available exclusively at Home Hardware, Home Building Centre and Home Hardware Building Centre locations across Canada. Beauti-Tone is available exclusively at Home Hardware, Home Building Centre and Home Hardware Building Centre locations across Canada.

Beauti-Tone Paint and Home Products Division
This Division of Home Hardware Stores Limited is headquartered in Burford, Ontario and is one of the most modern paint manufacturing facilities in North America. The Division distributes a full range of private label products, including Beauti-Tone paints and a wide range of aerosol and cleaning products such as our most popular and environmentally friendly line of Natura cleaning products. Beauti-Tone is the #1 Canadian-owned and Canadian-made retail paint brand, exclusively sold at Home Hardware, Home Building Centre and Home Hardware Building Centre stores across Canada. Beauti-Tone is part of a family of both water based and solvent based formulations that includes Designer Series, Signature Series, Natura, Weather Shield, Wood Shield and Professional paint. Beauti-Tone has made top quality paints and home products since 1980, and by providing expert advice and designer results, has earned Home Hardware a reputation as Canada's Paint Experts. Beauti-Tone's Designer Series paint was one of five winners from the 2015 Chatelaine Institute Approved program, where readers and a team of industry experts rated products for value and quality. More information about Beauti-Tone and Home Hardware is available at www.homehardware.ca.

For further information, to arrange an interview with Bev Bell, or for high-res paint chip or room images, please contact
Carly Verhoeven, Public Relations Coordinator, Home Hardware Stores Limited, (519) 664-2252 ext. 6676 carly.verhoeven@homehardware.ca
Jessica Kuepfer, Public Relations Manager, Home Hardware Stores Limited at 519-664-4612 or jessica.kuepfer@homehardware.ca