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home hardware recognized by interbrand canada as iconic canadian brand

Home Hardware Recognized by Interbrand Canada as Iconic Canadian Brand

St. Jacobs, ON, July 3, 2017 - Home Hardware Stores Limited has been recognized by Interbrand Canada as an Iconic Canadian Brand. In honour of Canada 150, Interbrand Canada has released "The Interbrand 150: Iconic Canadian Brands Report - Our Time to Grow" to showcase the influence and impact of Canadian brands.

This report celebrates 150 of the companies, organizations and institutions that make us authentically Canadian, some of which pre-date our country's 1867 confederation. In the report, brands fit into three main categories: innovators and entrepreneurs; nation-builders and experience-shapers.

Home Hardware was recognized as an experience shaper with the report highlighting that Home Hardware has turned the expertise of its staff into the biggest driver of sales and the catalyst for countless DIY projects.

"Brands become iconic when they build an emotional connection with people's values and beliefs," said Carolyn Ray, Managing Director, Interbrand Canada. "When we asked Canadians about the brands that have shaped and defined their lives, we heard wonderful stories that convey their deep personal connections with these brands, and reinforce their pride in being Canadian."

"It is an incredible honour to be recognized by Interbrand Canada as an Iconic Canadian Brand. In celebrating Canada's 150th Anniversary, there is no better time than now to share our many thanks and appreciation to our loyal customers who have supported us for over 53 years," said Terry Davis, CEO, Home Hardware Stores Limited.

Throughout spring 2017, Canadians were invited to nominate the brands they considered iconic. Brands were evaluated using Interbrand's pioneering brand strength methodology-which powers the valuation and analysis of Best Global Brands and Best Canadian Brands-with a focus on the key dimensions of clarity, authenticity and engagement. To see the full report, visit www.interbrand.ca.

About Home Hardware Stores Limited
Home Hardware Stores Limited is Canada's largest Dealer-owned hardware, lumber, building materials, and furniture home improvement retailer with close to 1,100 stores under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners with annual retail sales of over $6 billion. Founded in 1964 in rural St. Jacobs, Ontario, Home Hardware remains 100% Canadian owned and operated. Through the Home Hardware network, Dealer-Owners have access to 100,000 quality, brand name and private label products, a state-of-the-art distribution system and extensive marketing and training programs. Offering a mix of tradition and innovation, Home Hardware Stores Limited has received designation as one of Canada's Best Brands and Best Managed Companies and is committed to helping Canadians with all of their project needs. More information about the company is available at homehardware.ca.

For more information please contact:
Carly Verhoeven, Public Relations Coordinator, Home Hardware Stores Limited, 519-664-2252 ext. 6676 or carly.verhoeven@homehardware.ca

Jessica Kuepfer, Public Relations Manager, Home Hardware Stores Limited at 519-664-4612 or jessica.kuepfer@homehardware.ca