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Home Hardware Stores Limited Joins Canadian Well Made Here Campaign

Home Hardware stores to highlight Canadian-made products

 

ST. JACOBS, ONTARIO – April 22, 2019As a 100% owned and operated company, Home Hardware Stores Limited is proud to launch a new program which highlights Canadian manufactured products in their stores. Contractors and do-it-yourself enthusiasts can now find reliable infor­mation about the origin of local products and lumber and building materials thanks to the Well Made Here program.

The distribution of five million flyers providing an overview of the new program launched in over 2,000 home improvement retail stores last week, including Home Hardware locations. Product lines that showcase the Well Made Here logo, must be able to demonstrate that 51%, or more, of their manufacturing costs, are incurred in Canada, excluding R&D, design and freight. They must also meet construction code rules and several other prevalent industry standards. 


“We’re unable to find any similar initiative, anywhere in Canada, where competitors have set aside their habitual rivalries for the common good. In this case, to provide reliable information to consumers, about quality products that are manufactured in one province or another,” said Mr. Darveau, Chairperson of the new not-for-profit orga­nization, and President and Chief Executive Officer of AQMAT.


As with supermarkets and drugstores, hardware store customers are becoming more demanding. In particular, they want access to information about the origin of products, manufacturer conduct and, key components for the items they intend to install or place in the space they generally cherish the most; their home.

The Well Made Here logo will appear in Home Hardware print and web flyers across Canada.

 

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About Well Made Here: Well Made Here / Bien fait ici is a not-for-profit organization under federal charter, belonging jointly to the banners and professional associations that created it on October 31, 2018. Its purpose is to encourage the pur­chase of quality hardware and construction materials that are made in Canada and intended for the residential market.
 

About Home Hardware Stores Limited

Home Hardware Stores Limited is Canada's largest Dealer-owned hardware, lumber, building materials, and furniture home improvement retailer with close to 1,100 stores under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners. Founded in 1964 in rural St. Jacobs, Ontario, Home Hardware remains 100% Canadian owned and operated. Through the Home Hardware network, Dealer-Owners have access to 55,000 quality, brand name and private label products, a state-of-the-art distribution system and extensive marketing and training programs. Offering a mix of tradition and innovation, Home Hardware Stores Limited has received designation as one of Canada's Best Brands and Best Managed Companies and is committed to helping Canadians with all of their project needs. More information about the company is available at homehardware.ca.

 

For more information, please contact

Carly Verhoeven, Public Relations Coordinator, Home Hardware Stores Limited,

(519) 664-2252, ex 6676, carly.verhoeven@homehardware.ca

 

Jessica Kuepfer, Public Relations Manager, Home Hardware Stores Limited,

(519) 664-4612, jessica.kuepfer@homehardware.ca